Updating customer databases supervalue
The purpose of this workflow is to allow representatives to contribute to the accuracy and usefulness of the database while maintaining its validity through centralized approvals.
However, alternative set ups not requiring validation is possible. To change a customer record, a user simply has to find the customer in the database using Search [link: ] and click the Update Request icon.
Your database can become inaccurate when your contacts: Customers that receive marketing communications that are inaccurate or not of interest may find it annoying. Sending materials to the wrong person or address is also a waste of budget.
Updating and organising your data enhances your ability to communicate to the right customer.
You could even commit a major faux pas by trying to contact someone who has died.
If you use a poor quality list for marketing and sales, you could unintentionally be starting out with a high miss rate right out of the gate.
If you are cleaning your own information and have had something returned, or if a cleansing exercise with a bureau returns data as a probable 'moved-away', don’t delete the information straight away.
Try contacting them separately by phone or email to check whether the contact really has moved or is still interested in your services.
This makes adding a new employee, for example, to a customer’s business a very fast, very easy, and very accurate process.
Thirty percent of your list gets outdated every six to twelve months. Marketing and Sales databases are often filled with incorrect and out-of-date information for the sake of volume.